The market is extremely saturated due to the large number of peer entrants and serious homogenization of facial mask. Many facial mask choose to sacrifice profits and quality in order to seize the market, which leads to the decline of facial mask market environment.

In the face of the rapidly growing consumer demand and constantly expanding market capacity, many facial mask brands and cosmetics stores are very distressed. Everyone wants to make their own "grand way" in the facial mask market. The stem cell facial mask, 5D facial mask, gene facial mask, seaweed facial mask... various mature or immature concepts have emerged in the market, just to seek a ray of life in the facial mask market.

However, in the diversified facial mask market, Yimei facial mask suddenly became popular.

How did this fire ignite?

When it comes to facial mask, every year one or two facial mask reach the top of the "flow star", which is the result of the manufacturer's active hype. Every year, I get a headache when I see those so-called popular facial mask. If you ask what's the difference between these facial mask, I'm afraid that even the manufacturer doesn't know after removing the packaging.

In recent years, there has been a strong wind. "Yimei facial mask" has appeared in Taobao, Xiaohongshu and other online platforms, as well as offline cosmetics stores.

To popularize science, the medical beauty facial mask is called "medical cold compress" in the professional term. The medical grade skin care products issued by doctors belong to medical equipment products. The label on the package of Yimei facial mask is "machinery" instead of "makeup", which means that the facial mask produced according to the medical device standard (for example, the air cleanliness of the production environment is required to be at least below 300000. As for the actual production situation of the cosmetics manufacturer, you should know for yourself), without adding hormones, antibiotics, heavy metals and a series of chemicals that cause skin reactions, it is more mild and safe than ordinary facial mask; In addition, most of the Yimei facial mask are formulated in a minimalist way, with clear purpose and effectiveness.

       Since the "noble blood" of Yimei facial mask represents a position of medical skin care, for example, the registration has been hung to the crying Shanghai Ninth Hospital, the Fourth Military Medical University, Sichuan Huaxi Hospital, etc. Various patents ranging from large facial mask ingredients to small facial mask paper have emerged one after another, which has further promoted the "Internet popularity" of Yimei facial mask.

Therefore, the popularity of Yimei facial mask is actually due to the trend of consumption upgrading and Yimei.

Yimei facial mask may become a new beauty industry

Compared with other beauty categories, facial mask are still the favorite of the market, although they have become rampant. However, it seems difficult for facial mask brands to go ashore just by selling cute packages and hyping concepts. With the rise of medical beauty, medical beauty facial mask, which focuses on "safety" and "efficacy", has brought a new direction.

Baidu index of the latest month shows that Yimei facial mask has increased 605% year on year as a whole; The search for "Yimei facial mask" on Baidu also showed 3.4 million results, indicating that the popularity of Yimei facial mask continues to rise. In addition, the hot sales of Yimei facial mask on e-commerce platforms such as Taobao and Xiaohongshu have brought some new enlightenment to the current "rotten" facial mask market in China.

Over time, the beauty trend of this medical beauty facial mask will create a new beauty industry with broad prospects.

Yimei facial mask is a facial mask developed by doctors. At present, it is rapidly rising in the market and has become an online celebrity. Then it has become a general trend for Yimei facial mask to become the next popular product.

The market of Yimei facial mask is uneven, and some manufacturers that do not have the conditions to produce Yimei facial mask also sell under the banner of "Yimei facial mask". Which Yimei facial mask should I choose?

You can choose Yimei facial mask processing factory of Yuao Biotechnology Co., Ltd., which has a professional medical equipment research and development team, equipped with imported full-automatic medical filling lines, and internationally advanced laboratories, focusing on medical materials and medical health care for more than 10 years. Currently, there are more than ten research and development projects, which have obtained multiple national patents and can be inspected on site.